People’s attitude to your brand is essentially the ultimate goal of building a brand. It is people’s attitude that drives subscriptions, attention, sharing, and eventually – sales. So how can we change or create people’s attitude to a brand? In short, we can’t. People’s attitude is a product of many factors, and most of them…
What to expect from the Brand Loyalty blog
Brand Loyalty… sounds like another magic bullet, doesn’t it? I’m very skeptical about magic bullets, by the way. But I have so much faith in the approach when a brand chooses to inspire loyalty as the main strategic priority, that I’m going to devote this whole blog to the subject. Definition from Merriam-Webster Dictionary: “Loyal”…