Some consider UX / UI Design a new phenomenon in digital applications. Why? Applied to superficial forms – app interfaces, websites, clickthrough, etc., – this may seem right. I argue that UX design is nothing new, and while the form changes with technological progress, the essence of creating intentional experience has remained the same for…
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How to create a logo, that would foster loyalty to your brand
As somebody who happens to advise personal brands and small businesses about their marketing stuff I often receive some form of this question: “Which logo do you think I should get?” A business owner who had just received twelve variations of the same piece of graphics trying to wrap her head around the difference between…