… or any fear for that matter. The fear of flying is not fun. There are so many great places one get to pretty fast and at affordable price thanks to the modern planes. Avoiding air trips due to anxiety is such a shame. Suffering through air trips is not a great idea either. I…
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How your values, mission and vision can actually change people’s attitude to your brand
People’s attitude to your brand is essentially the ultimate goal of building a brand. It is people’s attitude that drives subscriptions, attention, sharing, and eventually – sales. So how can we change or create people’s attitude to a brand? In short, we can’t. People’s attitude is a product of many factors, and most of them…