All posts in Uncategorised

As somebody who happens to advise personal brands and small businesses about their marketing stuff I often receive some form of this question: “Which logo do you think I should get?” A business owner who had just received twelve variations of the same piece of graphics trying to wrap her head around the difference between…

People’s attitude to your brand is essentially the ultimate goal of building a brand. It is people’s attitude that drives subscriptions, attention, sharing, and eventually – sales. So how can we change or create people’s attitude to a brand? In short, we can’t. People’s attitude is a product of many factors, and most of them…