The hardest part of coaching for me has always been this: “believe in your clients’ success”. Success in this mantra would usually take the form of wealth, popularity, impressive career, luxury lifestyle… The type of superficial, egocentric, consumeristic “successful success”. I always struggled with the idea of “empowering clients” for something like this, and not…
All posts in Coaching
Five traps coaches fall into while establishing a business (and how to avoid them)
Sure, the count of all the stuff that can sabotage your business goes well beyond five points.
But most of those things are obvious, and you already know you need to do something about it.
I want to throw light on the less obvious traps: I want to discuss the things that are conventionally considered “a good thing” for coaches, which makes them especially destructive.
What to expect from the Brand Loyalty blog
Brand Loyalty… sounds like another magic bullet, doesn’t it? I’m very skeptical about magic bullets, by the way. But I have so much faith in the approach when a brand chooses to inspire loyalty as the main strategic priority, that I’m going to devote this whole blog to the subject. Definition from Merriam-Webster Dictionary: “Loyal”…